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To Code or Not to Code: Rethinking Salesforce Customization in the Age of AI
In the world of Salesforce development, one principle has stood the test of time: “Configure where you can, code only when you must.” It’s a mantra that aligns with Salesforce’s declarative-first philosophy — empowering administrators and consultants to build robust solutions using tools like Flow, Process Builder, and Dynamic Forms without ever touching Apex or Lightning Web Components.
But in today’s rapidly evolving ecosystem, where AI-assisted development environments are reducing the cost of writing and maintaining code, we find ourselves facing a new conundrum:
If AI makes coding faster, cheaper, and smarter — does the old rule still apply?
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