About Us

Innovation, Trust, and Outcomes

Headquartered in California and with a Development and Research Center in India, we are a Salesforce consulting firm built by engineers, driven by outcomes, and powered by innovation. Led by a Certified Technical Architect, the highest level of credential in the Salesforce ecosystem and With decades of deep platform expertise and a relentless focus on automation and impact, we help organizations unlock the full potential of Salesforce—from strategy to delivery.

We combine transparency, purposeful problem-solving, and AI-enabled execution to deliver solutions that just make sense—technically and intuitively. Every engagement starts with listening, every design reflects the big picture, and every line of code is written with long-term clarity in mind.

Why Work with us

Tools

As a team of engineers, we pride ourselves on innovation, automation, and practical tooling that drives real outcomes. Over decades in the Salesforce ecosystem, we’ve developed a proprietary suite of tools—available to our clients at no additional cost—that consistently deliver faster, more efficient results. These tools are designed to reduce manual effort, accelerate time-to-value, and support long-term scalability. From our Org Assessment utility and Human Body Annotation software to ready-to-use LWC components, Public Sector accelerators for Licensing & Permitting, and a Nonprofit Cloud starter kit, our solutions are engineered for impact. Visit our Accelerators page to explore the full toolkit

Methodology

Our trademarked Accelerated Agile Delivery™ methodology is engineered for speed, scalability, and measurable impact. We combine the flexibility of Agile with the precision of AI-powered automation to drive results—not just deliverables. AI is embedded across our DevOps pipeline—from user story generation and test automation to code quality checks and deployment orchestration—enabling us to streamline execution and reduce cycle times. Our iterative approach keeps stakeholders aligned, risks visible, and progress tangible. It’s a system built not just to move fast, but to move smart—with accountability, agility, and outcomes at its core.

Expertise

Our team brings an average of 25 years of industry experience, combining strategic insight with deep technical mastery. We are proud to be led by a Salesforce Certified Technical Architect (CTA)—the highest and most selective credential in the Salesforce ecosystem. Our consultants are among the most highly certified in the industry, spanning specialties across Sales, Service, Experience, Public Sector, Nonprofit Cloud, and DevOps. With a proven history of leading complex, multi-cloud implementations and enterprise-scale digital transformations, we don’t just follow best practices—we help define them. Our clients trust us not only for our credentials, but for our ability to turn Salesforce into a true growth enabler

Leadership Team

Partner

GURUMURTHY RAMASUBRAMANIAN

Guru is a seasoned consulting executive and digital technology leader with over 29 years of experience in consulting and enterprise IT. His impressive career includes executive roles at Salesforce, Symantec, and Veritas, as well as practice leadership roles at Fujitsu and Capgemini. Guru possesses a unique blend of technical mastery, strategic insight and delivery excellence. He has successfully assisted Fortune 500 companies and public sector clients in reimagining their digital ecosystems, spearheading Salesforce initiatives that delivered substantial value—often exceeding expectations by being under budget and ahead of schedule. His expertise in Salesforce enterprise architecture, data strategy, and advisory services has directly accelerated time-to-value for complex organizations, from establishing robust quote-to-cash models to enabling agile transformations.

Delivery Head

KEVIN FARRELL

Kevin is a seasoned program executive, Salesforce alum, and certified B2B Solution Architect with over 30 years of experience in leading transformations across various industries, including telecom, financial services, technology, and government. During his time at Salesforce, Kevin led two of the company's largest Tier-1 programs, overseeing engagements exceeding $80 million, encompassing Sales, Service Cloud, PMO, and change management. His leadership has been instrumental in shaping enterprise centers of excellence, compliance programs, and trust frameworks for global companies. With a background in founding and scaling consulting firms like Fillmore Technologies, and holding leadership roles at Serena Software and CSAA Insurance Group, Kevin's distinctive strength lies in aligning business vision with delivery operations and platform strategy.